Shared Experience

“The author and publisher are partners in all aspects of the book publishing process, including—and especially—marketing, which is the key to sales.” Says Angela Coleman, founding president of Sisterhood Agenda.
Shared Experience

Publishers Consider Author Marketing Vital to a Book’s Success

by Terri Barnes

When considering manuscripts for publication, publishers look at more than the quality and marketability of a book. They look at an author’s marketing ability as well. Beginning with their first contact with prospective authors, independent publishers are intentional in their conversations about marketing, emphasizing that authors must build platforms, connect with readers, and participate fully in promoting their work. […]

Coach Kate Leavell uses the book The Hard Hat by Jon Gordon to generate a discussion with her team.
Shared Experience

Books Put Athletes, Coaches, Parents on the Same Page

by Meagan Frank

Fields, courts, and rinks may not seem a likely place for book discussions. But athletes, coaches, and parents at all levels of sports read books together as a catalyst for meaningful, sometimes life-changing conversations. From leadership principles to team dynamics, achieving peak performance to competing with class, books provide a common focal point to transform team culture and develop athletes for sports and life. […]

The CEO Book Club: Why and What They Read
Shared Experience

The CEO Book Club: Why and What They Read

by Meagan Frank

The majority of chief executive officers (CEOs) read more intentionally than the average person. The books they deem most influential—from leadership execution to poetry, and the groups with whom they discuss the books they read, vary as widely as their personalities. Traveling too frequently to participate in traditional book clubs, these CEOs find creative ways to regularly read and discuss the books that not only affect their capacity as leaders, but also expose them to “thinking from different points of view” on the road to “becoming a better human.” […]